Host: Japanese Society for the Science of Design
This research focused on the differences between Japanese and Chinese food packaging designs.The results of the questionnaire were analyzed using correspondence analysis and text mining analysis.
From the analysis, the Chinese are paying attention to the meaning and atmosphere of the packaging design, and the Japanese are paying attention to the graphic expression of the packaging design.
As a result, it was possible to clarify the difference in food packaging design between Japan and China and the reason.
