Survey analysis for package design of alcoholic beverages for young people

Package design for alcoholic beverages for young people

Abstract

With regard to the recent topic of young people's shift away from sake, a visual means of 'getting to know' and 'getting interested in' sake, this study investigates the increase or decrease in willingness to purchase sake from the perspective of packaging design.

This time, the survey was limited to sake only, and questionnaires were sent to all age groups to compare their packaging preferences with those of young people.