Improving product attractiveness through charging station design for electric vehicles

Abstract

This study formulated the hypothesis that, "At electric vehicle (EV) charging stations, a digital home appliance-style design makes the product more attractive than a gas station-style design.'' The hypothesis was supported by the result of a randomized controlled trial. The effect is greater for those in their 20s-30s who are familiar with digital home appliances than for those in their 40s-60s.Therefore, practitioners need to strive to improve the design of accessories as well as the products themselves.