Corporate branding with sound logos

Considerations from Sound Trademarks

Abstract

Sound logos have long been an important part of corporate branding. However, due to changes in users' lifestyles, the touch points between corporate advertising and users are also changing.

The purpose of this study is to derive the ideal sound logo (sound quality, melody, usage, etc.) for new digital media. In this report, we analyze the characteristics of corporate sound logos through a survey of the content and usage trends of currently registered sound trademarks.