Abstract
The purpose of this paper is to create a process model from setbacks to personal growth and explore its application to service design. A cluster analysis was conducted on the setback experiences by category, and a model was created from the clusters. The created model was used to confirm the path of each case. The results showed that positive rumination and achieving results with the support of acquaintances were important for personal growth. Based on the results, we designed and evaluated two prototype services to encourage personal growth from setbacks.