Analysis of the factors contributing to the impression of 'hokkori'

Abstract

This study focuses on the concept of 'hokkori,' which represents psychological warmth, such as feelings of comfort and familiarity, and investigates the elements that contribute to the impression of 'hokkori.' The results reveal that the impression of 'hokkori' in products is influenced by three factors: shape, texture, and weight. Furthermore, samples with variations in shape, texture, and weight were created, and impression evaluations were conducted using visual and tactile assessments. Based on these evaluations, specific characteristics within each factor that influence the 'hokkori' impression were identified.