Experimental Discussion on Video Playback Methods for Digital Signage

Focused on Exhibition Booths for Craftworks

Abstract

This study constitutes an experimental discussion of user interfaces for digital signage. A paucity of extant literature exists that examines this topic from a behavioural and psychometric perspective. The current study therefore proposes three types of user interfaces focusing on video playback methods for digital signage, and conducted experiments when using them. The experimental results suggest that it is possible to direct the viewer's gaze towards the exhibits by triggering the playback of videos when the viewer makes physical contact with the exhibits. Furthermore, it was suggested that a user interface with a lower usability rating may increase the expectation of video playback.