Research on Group Creativity through Artist Collectives

Exploring Methods of Collective Creativity across Business and Art Fields

Abstract

This research aims to elucidate the creative form of artist collectives formed by multiple artists and to present a new methodology for demonstrating creativity in business organizations, at a time when the values of belonging to business organizations are expected to change as the emphasis on individualism becomes more important. The project aims to present a new methodology for demonstrating creativity in business organizations by elucidating the creative form of art collectives formed by multiple artists, and to present its effectiveness through empirical verification.