PROCEEDINGS OF THE ANNUAL CONFERENCE OF JSSD
THE 72th ANNUAL CONFERENCE OF JSSD
Session ID : PB-64
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A Gift-Theoretic Interpretation of “Oshi-Katsu” Based on Future Vision and Its Application to Donation Behavior
*Tomoya Nakata
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Abstract

This study reinterprets “oshi-katsu” (fan activities) through gift theory, proposing that fans reciprocate a performer’s future vision as an initial gift. This structure may offer insights into designing emotionally engaging donation models.

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