Research and analysis of “Local Moe Character” design 5

Abstract

This study investigates and analyzes the design of “Local Moe Characters” used for “Moe-Okoshi” (promoting local areas through Moe) activities. “Moe” was originally a slang term in Japanese otaku culture, but it is now a globally recognized word. Moe-Okoshi is a type of regional revitalization through Moe. Character designs are based on “Moe characters” used in manga, anime, games, and so on. However, such character designs may sometimes face resistance from the general public. The purpose of this study is to investigate and analyze design techniques for “Moe Characters” that can be more widely accepted by the general public.