DIFFERENCES IN DESIGN INNOVATION FORMS IN CREATING ARTISTIC CULTURAL COMMODITIES

Abstract

We conducted a prospective study trial of cultural commodity creation using different design innovation forms, working with 37 junior students of the visual communication design department (14 males, 23 females). The process of transforming artworks into cultural commodities is distinguished by three forms of innovation: 1) Copying form (artist led - the commodity almost completely retains the original appearance of the original artwork), 2) Deconstructive form (a designer transforms the piece, breaking through its construction or function), and 3) All new form (designer led - a designer extracts the inspiration from the artwork or artist). Different design situations and constraints elicit variable mental iterations, therefore, we treated two different limited situations of design: 1) non-constrained condition, and 2) constrained condition. In an experiment in making commodities under a non-constrained condition, 17 works were in the copying form, 11 works were in the deconstructive form, and nine were in the all new form. Under a constrained condition, we found 12 works in the copying form, 16 deconstructive, and nine were all new.