Abstract
This paper presents the analysis carried out on Shelf Ready Packaging (SRP) characteristics of the SRP samples collected from food retail stores in Japan and Thailand. In this study, there are two main purposes firstly: this study aims to universalize the vital SRP design specifications by comparing the SRP samples which are practically used in the two different countries: Japan and Thailand. Secondly, it aims to classify a set of SRPs which are being used in retail markets by Quantification Theory Type III and cluster analysis. The outcome revealed the similarity of SRP characteristics in two countries. The product information and logistics data are important features that must be shown at least on the two panels of SRP. There are five types of opening patterns among SRP samples in Japan and Thailand. They are "Half of front and half of top side opening", "Half of box opening", "Front and top side opening", "Top side and half of front side opening" and "Top side opening". Materials which have been used in SRP samples of both Japan and Thailand are card board box, corrugated box and plastic. Card board and corrugated board are flexibly employed with any kind of opening formats. In contrast, plastic suits to create the SRP in "Half of box opening" format, it has also been used to together with card board or corrugated board to create the SRP in the same opening format. The variety of SRP appeared in these two countries allows us to universalize and reconsider the SRP design specifications which could be taken forward to the SRP design in the current merchandising conditions.
