Bulletin of Japanese Society for the Science of Design
Online ISSN : 2186-5221
Print ISSN : 0910-8173
ISSN-L : 0910-8173
THE APPLICATION OF KANO MODEL ON EXPLORING THE ATTRACTIVE ATTRIBUTES OF COMMUNITY CULTURE PRODUCTS
Shyh-Huei HWANGI-Chia TSAIToshio MITSUHASHIKiyoshi MIYAZAKI
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2014 Volume 61 Issue 1 Pages 1_27-1_36

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Abstract

Given an extensive range of diverse and peculiar visual patterns, it is essential that designers offer products of value; community culture products should reflect a high quality of design based on the emotional experiences of consumers with these products. Research on the emotional experiences derived from community culture products has increasingly focused on both museum products and products produced in large quantities. The aim of this paper is to explore how emotional experiences and user relationships are related and how a user's emotional experiences may be elicited by community culture products. This research uses the Kano Model and Kano's regression method to determine both the preferences and satisfaction of users and the emotional experiences elicited by community culture products. Questionnaire results were obtained from 62 highly involved people in a community study. A quantitative analysis of the questionnaires focused on users' needs as related to community culture products. The results of this study reveal that users are generally satisfied with local materials and hand-made items that reflect the cultural values of the community, and that positive feelings result from travel experiences. In addition, the results provide designers with a better understanding of how to design suitable products.

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© 2014 Japanese Society for the Science of Design
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