Abstract
This paper examines design motifs. We focus on the importance of the internal perspective of a designer as a factor that drives the design process; as we consider that a motif drives a design's creativity. Two types of abstraction processes in design (human-driven abstraction and generalization) are addressed by studying creativity in both design and art. We discuss the difference between design, art and their mainstay in time. An ideal design is expressed as the real meaning of 'a real design activity', also as the issue to be studied for identifying a design, elaborating on 'what design is'.