Usefulness and Procedure of Program Evaluation in Social Action: Through the Program Evaluation on the Shibuya Study Coupon Program

Abstract

This study aimed to examine the usefulness and procedure of program evaluation in social action. The author considered the usefulness and procedure of program evaluation as a method of social action based on the example of the Shibuya Study Coupon Program in Shibuya, Tokyo. As a result of the study, the illustration of the theory of the program, the clarification of the needs, the visualization of the effectiveness of the program, and the presentation and sharing of evaluation results seem to have contributed substantially to the realization of social action. Given the above information, program evaluation appears to be a useful method of practice to endanger social action.