Abstract
In this study, yield management is introduced to demand responsive transport being operated in Sammu City of Chiba Prefecture. Transport mode choice model is developed in order to estimate the impact of introducing yield management on the number of passenger and earnings. As a result of the analysis, the higher discount rate, the larger number of passenger can be expected. In case fare is assumed as 100 yen whereas current fare is 300 yen, the number of passengers will be increased by approximately 4%. However, in this case, total earnings are decreased due to low profitability per a passenger. In case fare is set as more than 300 yen, for example 350 to 500 yen, although the number of passenger to use demand responsive transport is decreased, total earnings are still higher than 100 yen case. It is also revealed that the existence of cancellation fee declines the probability of choosing demand responsive transport by approximately 4%.
