2021 Volume 7 Issue 2 Pages A_175-A_184
Accident risk communications including accident risk information provision are important approaches to raise a driver’s awareness of road traffic safety from a long-term perspective by providing the information via various information media. The objective of the study is to investigate the effects of accident risk information provision using road information boards. A questionnaire survey for a total of 681 drivers living in Ehime and Niigata prefecture. In this study, we examined whether accident risk information provision using road information boards contributes to improving accident risk information attitudes and driver safety awareness by using structural equation model. The results shows that individual information acquisition factors make effects on accident risk information attitude and driver’s awareness of road traffic safety. It also shows that the accident risk information attitude such as understanding level, convincing level and the driver’s awareness of road traffic safety improved the driver who received the accident risk information on the road information boards.
