2020 Volume 13 Pages 3-25
The purpose of this study is to examine effective active learning practices in tourism education at universities. This study focuses on instructional design and learning outcomes, which were examined through quantitative text analysis and a comparison with Asaoka’s (2018) study. As a result of the quantitative text analysis on a report written by 13 undergraduate students after producing a guidebook for direct sales stores, eight outcomes (Thinking, Understanding the field, Reflection, Empathy, Collaboration and communication, Computer skills, Interviews and surveys, Organizing information) were confirmed. In addition, as a result of a comparative study with Asaoka’s (2018) study, it became clear that three instructional designs (Setting goals by the teacher, Using appropriate educational tools at the right time, Opportunities for students to advance to the next stage of learning) are important for effective active learning.