Abstract
Over the past decade, the pulp and paper industry along with its suppliers has come to realize that acting in a sustainable manner is in the best interests of all stakeholders. The increasing importance of the triple bottom line (improved profits, environment and community) is obviously by reading most paper producer’s web sites. The industry is now making efforts to act in a more sustainable manner while maintaining a profitable business model. In this paper, we would like to introduce Imerys work on the new technologies called Barrisurf, Fiberlean and Starch encapsulated Kaolin (SEK) which are developed to help the industry reduce its carbon footprint, diminish use of environmental bad actors, and increase the use of more earth friendly products that are easily recyclable.