2017 Volume 71 Issue 11 Pages 1271-1278
This report illustrates the recent trend and the future of digital print as well as a digital print solution. As for the recent trend, most OEMs launch new high-speed machines with high resolution. Furthermore, they propose new solutions trying to print on offset coated paper using aqueous pigment inks. The solutions are classified into three ways：1）primer treatment, 2）direct print without any primer and bonding agent, and 3）intermediate transfer system. On the other hand, as for the printing market, “the value of paper” is now being re-evaluated. Because the paper media is a device sensuous to the human five senses. Many marketers realized that particularly, catalogues, brochures, and direct-mails are very stronger tools to impress customers than the web marketing alone. We show these case studies from the global media, and the making of the personalized brochure based on a real content.
