Creating product Concepts

Abstract

In the history of industrial developments, one historic invention induced the prosperity of its country. Then, one of the followers of the technology refined it to maturity, dominated the market and started to create new technology with its wealth in replacement to its predecessor. Italy in the 16th century, Germany and France in the 19 th century, and the U.S. in the 20 th century were typical examples. Now, Japan is in the process of contributing to the world development with its creative activity.
Corporations in Japan are facing that challenge, and stimulating the creativity of employees, especially those in R & D, is one of important concerns. What Toshiba had been doing in its program for creativity development was introduced with several case studies.