An Empirical Research of Donating Behavior on Crowdfunding and Identifiable Victim Effect

Abstract

This study empirically analyzes the association of donating behavior with identifiable description in crowdfunding project name. In the analysis, I use two variables representing the presence of unique name of person, pet, organization and specific name of illness and so on as identifiable description contained in project name. The analysis of 262 projects reveals that, with a few exceptions, identifiable description in project names increases total donated amount and donated amount per each. These results mean confirming identifiable victim effect in donating behavior on crowdfunding.