Journal of Japan Society of Kansei Engineering
Online ISSN : 2435-4481
Print ISSN : 1882-8930
ISSN-L : 1882-8930
Sound Symbolism in Global Brand Naming:
The Sound of Words as a Source of Affectivity
Mami GOSHO
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Keywords: Sound symbolism, Brand sounds, Linguistics, Phonetics
RESEARCH REPORT / TECHNICAL REPORT FREE ACCESS

2019 Volume 17 Issue 2 Pages 74-77

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