Journal of Japan Society of Kansei Engineering
Online ISSN : 2435-4481
Print ISSN : 1882-8930
ISSN-L : 1882-8930
Luxury Strategy of Montblanc:
Utilising History, Land, Heroes, Technologies as Brand Components
Shin’ya NAGASAWA, Kana SUGIMOTO
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Keywords: Luxury strategy, Montblanc, Watch brand
RESEARCH REPORT / TECHNICAL REPORT FREE ACCESS

2022 Volume 20 Issue 2 Pages 80-86

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