Transformation of Suburbs into a Space for Consumption: The Role of Knowledge Networks in the Suburbanization of Chain Stores in Japan

Abstract

This paper explains the role of knowledge networks in the suburbanization of chain stores by focusing on the discourse in retail consultants' contributions to trade magazines in the early 1960s. Previous studies had been unable to fully investigate processes that understood suburbs as fit spaces for the retail industry. This transformation occurred because of a network that was initiated by consultants, who insisted that suburban stores could be profitable. By sharing knowledge about controls in and visions about the ideal retail industry, these consultants presented solutions for retailers who were facing difficulties with management strategies. This was the trigger for the suburbanization of commercial accumulation.