Axiology for Service System

Abstract

This paper discusses how the various values included in services can be studied by considering them as a kind of system that includes humans, artifacts, institutions, or cultures. First, it presents the aspects of value that have been focused on in representative academic fields such as engineering, psychology, and economics, as well as their limitations. Next, it argues for the importance of value transformation among functional, psychological, and economic values through interactions among autonomous agents through a discussion of the value for each agent included in the service system. Finally, it discusses the need for sustainable business models based on service excellence that take into account the market and society for the future through considering the impact of the coronavirus pandemic on the service industry.