AI･DX Utilization Strategy for Hospitality Service

Abstract

In today’s Japan, material affluence is sufficient, and it is thought that the tendency to seek spiritual satisfaction will become stronger and stronger, and hospitality will be emphasized even more. Therefore, it is important to create a system that can reliably and stably provide hospitality. On the other hand, since hospitality services are centered on human customer service, they face various problems associated with that, but AI/DX is used to solve them. In the process of realizing hospitality services, the basic functions of the service must first be fulfilled by providing appropriate contents, and the provider must maintain appropriate communication with the recipient while keeping the heart of the customer in mind. As a result, hospitality services are realized by responding to the individuality of customers and co-creating value. Based on this foundation, we foster and strengthen relationships of trust. Various types of DX/AI support are effective in this process.