2022 Volume 30 Issue 2 Pages 146-153
Objective: The purpose of this study was to report on the practice of promoting healthy menu choices, via the nudge design, by analyzing cafeteria users in a company.
Activities: A contract was concluded with a non-profit organization to promote healthy menu choices in a company cafeteria, arranged in accordance with the EAST (Easy, Attractive, Social, Timely) framework of the nudge theory.
Activity evaluations: A questionnaire was administered to 100 participants (users of the company cafeteria), and an online survey was conducted with 70 non-participants (workers who had not used the cafeteria). Compared with the non-participant group (70 were analyzed), the participant group (47 were analyzed) had more persons who were interested in both the social-contribution activities and the healthy menu. Moreover, the participant group had a higher rate of experience participating in social-contribution activities (P<0.001 in both cases). The average span of usage in the participation group was 29.3 months, and 71.0% wanted to continue using the cafeteria. These results suggested that the nudges of this study could overcome the drawbacks of prior nudges, “short-term effects.”
Future projects: Due to the limitations of this study, including that the survey method differed for each group, it will be necessary to verify the results under more stringent conditions using employees of the same company.
