Approaches to analyzing qualitative research in health education and promotion

Abstract

The significance of qualitative data in health education and promotion research has been gaining a lot of recognition. While the utility of qualitative research is widely acknowledged, many individuals hesitate to engage with it due to the wide array of analytical methods and the absence of clear guidelines on specific analytical approaches. This paper provides an overview of the various approaches and methods used in qualitative data analysis, categorizing them by their distinctive characteristics. It details the process of qualitative data analysis, with a particular emphasis on coding, which serves as the foundation for most qualitative methods. Additionally, examples of qualitative analysis using computer software-assisted techniques are presented. Although analyzing qualitative data entails substantial time and effort, careful attention to the data can lead to deeper interpretations and offer fresh and valuable insights into the health challenges faced by individuals and society.