Abstract
Although services are getting more and more focus in industries, very few researches on dealing with services from the viewpoint of design have been achieved. This paper aims at proposing a service design method based on the scheme of Service Engineering, which the authors have been researching. First, problems of “decoupling” in traditional service development processes are pointed out. Decoupling in this case exists between a marketing section and a design section, and also between products and services. Second, the proposed design method is explained after briefing an adopted model of service, which the authors have already proposed. The design method contains detailed procedures to complete the service model. Through applying the method to a hotel service in real operation in Italy, it was proved that the method has a potential to help service designers effectively.
