Abstract
This paper is based on the results of two surveys: the government survey of March 2012 “University Public Relations Questionnaire” and the writer’s own survey of June 2016 “University Public Relations Questionnaire,” both of which target Japanese universities. Comparing and analyzing the results of the two, we will clarify the current state of university public relations. We also establish and test a hypothesis that “the year 2016 generally saw more positive movements in public relations organizations and systems.” As the result of verification, it is revealed that the quality of organizations and systems of public universities in Japan is becoming higher than what it was. There has been no research so far that reviews the activities connected with university public relations—a research in which the activities are compared over the years in terms of organization and system. It helps the field of public relations research develop more and build up a new knowledge and viewpoint.
