Abstract
In the contemporary world deinstitutionalization is the most important phenomenon to consider, and classical sociological ideas can help to analyze it. Because classical sociological theories have been used to examine how social institutions came into existence, these theories also have a long range to analyze social institutions. Deinstitutionalization is what Giddens calls "disembodiment" and disembodiment has introduced reflexive individualization and psychologization in contemporary society. However, in these phenomena social substance is not disorganized but is built in, in the individual. I propose that Parson's "affective neutrality" is one of social substance which is built in, in the individual in the process of psychologization.
