Difficulties of Generationism : Analyzing the Media Community Experience

Abstract

Media cultures in contemporary societies are highly subdivided and diversified. Given this situation, who could observe the culture belonging to a particular generation? To date, many sociologists and scholars have discussed youth culture or subculture as the cultures of a particular generation. Yet, these may have only been phenomena that media commodities and the market created at a particular time. In this article, I will consider the difficulties faced by generationism from the cultural studies perspective. In addition, I will discuss the methodological possibility of analyzing the common media experience by generation.