Commentary and Discussion
Practice of Scenario Planning; Royal. Dutch. Shell Style
2014 Volume 10 Issue 3 Pages 254-260
Details
2014 Volume 10 Issue 3 Pages 254-260
The objective of this paper is to introduce the practice of scenario planning in Royal. Dutch. Shell Group. Discussed in detail is the framework and contents of “New Lens Scenario, 2013”. This paper aims at offering first hand materials accrued by long-time practitioner in Shell scenario team, the author, to academia and general public.
