Abstract
This paper analyzes the process of Japanese television design development through mid to late 1960s by focusing on the relationship between Japanese lifestyle and Kagucho-TV designs in that period. In mid 1960s in Japan, the popularity of monochrome TV started to decline and color televisions appeared on the market. Meanwhile, Kagucho-TV, the first television style exhibiting unique Japanese taste, became a trend. Before the Kagucho-TV, American influenced console type was the most accepted television design. The Kagucho style was also influenced by Danish design in concept, but its form was adjusted to Japanese way of living. Color televisions inherited the Kagucho style and further evolved into a low price table type to meet customer needs in increasing TV popularity. The table type television set was constructed from two main parts: a cabinet-like wooden body and coordinated under cabinet. This was the birth of the second generation Kagucho style.
