Abstract
In the trends toward commercialization of housework, the trend toward commercialization of making clothes is the most remarkable and nowadays clothes are rarely home-made. We intend to show the changes in the contemporary culture of clothing lifestyle which are being caused by the rapid diffusion of ready-made clothes. We conducted the research on the knowledge of cloth names, priority items chosen in purchasing clothes, experience in the clothing lifestyle and so on, by sending out questionnaires and carrying out interviews. As a result of the research, we found out the fact that the knowledge of daughters' generation has become extremely lower than those of mothers' and grandmothers' generation. Furthermore it was found that the importance tends to be placed on the comfortableness to wear, materials and sewing performance by mothers' and grandmothers' generation as contrast to the appearance like the coordination and the brand by daughters' generation, and that each generation commonly tends to think much of the sense of the season and the quality regardless of the price. Based on the above-mentioned results and those obtained from the research on the present state of using the mail order system and on experience of clothing lifestyle, we tried to conduct the comprehensive study on the contemporary culture of clohthing lifestyle.
