Abstract
The purpose of this paper is to verify the effectiveness of physical distribution strategy by pharmaceutical wholesalers facing rapid change in distribution environment.
The research showed some problems through the hypothesis.
In verifying the hypothesis the research used the testing of deviation of population mean. As the result, it concluded that physical distribution strategy is effective.
In the future, to be successful after merger, we must build the progressive marketing systems as well as to cut the expenditure and standard level of profit.
