Special Issue / Invited Peer-Reviewed Article
Collective Innovation with Users:
The Case of the Apple Distinguished Educator Program
2019 Volume 39 Issue 2 Pages 22-35
Details
2019 Volume 39 Issue 2 Pages 22-35
This research aims to explore the effective incentive for user innovators to achieve collective innovation between a company and users. This paper applied in-depth interviews for 17 participants of a user community that is organized by Apple and specific to education. As a result, the participants clearly showed the characteristics of lead users, and the connection with other lead users was the most effective incentive for participation within the community. The firm motivated the participants both extrinsically and intrinsically and activated the community. They achieved collective innovations in education and consequently, contributed to society.
