Quarterly Journal of Marketing
Online ISSN : 2188-1669
Print ISSN : 0389-7265
Peer-Reviewed Article
The Effects of Postponed Manufacturing and Product Planning on Inventory Performance:
An Empirical Analysis of Japanese Apparel Firms
Sho Yuki
Author information
JOURNAL FREE ACCESS FULL-TEXT HTML

2020 Volume 39 Issue 4 Pages 66-76

Details
Abstract

Postponement of decision making in manufacturing and product planning has been adopted in many industries. In particular, apparel firms are trying to absorb demand uncertainty and inventory risk through additional manufacturing and planning throughout the season. Despite such efforts, the inventory volume is increasing in the Japanese apparel industry. This paper examines the impacts of postponed manufacturing and planning on inventory performance based on the analysis of survey data collected from Japanese apparel firms (wholesalers). The findings indicate that postponed manufacturing reduces the amount of inventory, however, postponed planning increases it when apparel firms externalize their retail function. Apparel firms that adopt postponed planning need to consider the controllability of retail function and the ability to maintain the decision-making accuracy of additional production at a high level.

Content from these authors
© 2020 The Author(s).
Previous article Next article
feedback
Top