Quarterly Journal of Marketing
Online ISSN : 2188-1669
Print ISSN : 0389-7265
Book Review
Katano, K., & Ishida, M. (2017). Community Generation: A Network Connecting “Hatsune Miku” and User-Generated Content. Tokyo: Chikura Shobo. (In Japanese)
Hidehiko Nishikawa
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2020 Volume 39 Issue 4 Pages 100-102

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