Quarterly Journal of Marketing
Online ISSN : 2188-1669
Print ISSN : 0389-7265
Preface
Case Study Research and Applications
Kosuke Mizukoshi
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2023 Volume 43 Issue 2 Pages 3-5

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Abstract

Case study research is a method of research using case studies that has gained a spotlight within social science. Many books and articles outline the case study research method, among which the series of works by Robert K. Yin has been well referenced. In this special issue, we summarize findings from case study research based on the methodology described by Yin. These findings show how case study research can be performed in practice and what it can reveal.

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