Abstract
This article provides a brief history of sustainable fashion in the United States, citing various trends and case studies. The paper introduces the hippie fashions popular in the 1960-70′s and goes on to discuss a growing awareness of environmental and social issues by the apparel and retail industry in the 90′s, the emergence of stylish garments that are also environmentally friendly from the middle of 2000, and how the concept of sustainability spread throughout the fashion world, both in the high-end and more inexpensive sectors, in more recent years. The challenges facing the fashion industry are also discussed here, along with ways for creating a more sustainable world.
