Abstract
Our lives are supported by the limited resources available on the planet. For this reason, if we are to build sustainable living, the concept of Circular Economy is crucial.
In Japan, there are many good initiatives and technologies related to the Circular Economy. However, each initiative tends to be done independently, they are not well known by the general public. To further spread the concept of a Circular Economy, we need to increase our communication and networking.
In this article, the following issues are argued : (1) The possibility of introducing the concept of a Circular Economy into central social issues like regional revitalization: this would be possible if communicators could explain how this concept has had a big impact on a wide range of stakeholders ; (2) The importance of networks and systems among the initiatives: here, we introduce “Sustainable Produce and Consumption” initiatives in Portland, Oregon as a case study.
