Abstract
Ethical Consumerism is the collective behavior of consumers who choose producers and products based on their ethical considerations, including concepts like sustainability, justice and fairness, as a way of solving some of the biggest global problems. Consumer citizens in the EU have found new arenas and ways to express their political opinions and to exert political influence by taking up this emerging trend in buying, which has come to be known as ethical consumerism. People are engaging in Boycotts and “Buycotts”, as well as working to develop a new discourse on market practices, all with the aim of using the market to vent their political concerns. This paper looks at newer practices and philosophies of those who are said to be engaging in the act of ethical consumerism.
