Corporate Initiatives on Sustainable Fashion

Abstract

Clothing forms the basis of human life, while at the same time, dressing up with the latest fashions brings special color to our daily lives. However, the process from production to disposal and circulation of clothing is said to place a tremendous burden on nature and society. In response to this issue, legislation and technological development are being promoted in many countries. In this paper, I introduce some examples of cooperation among companies, technological developments, and disclosure activities related to sustainable fashion in Japan and abroad. The paper also discusses efforts to reach out to consumers to examine desirable forms of collaboration among companies, consumers, and the government for the successful promotion of sustainable fashion.