Strategy maps for social enterprises action research on regional management organization

Abstract

This paper discusses strategy maps for social enterprises. Action research was conducted over two years at Akitsuno Co. Ltd., a regional management organization in Tanabe city, Wakayama prefecture. The company has two important projects-to develop the next master plan for the Kamiakitsu area, and ensure business progresses smoothly. The results present two conclusions about strategy maps for social enterprises. First, with respect to good governance and measurement of outcomes, strategy maps are an efficient management tool for a strategic planning and control regarding regional area. Second, they may create positive communication in terms of business succession