Abstract
This study provides additional empirical evidence regarding the role of enabling control in pursuing multiple objectives. Drawing in data from a survey of 168 Japanese firms in the food-service industry, our findings, using PLS-SEM analysis, suggest that enhancing multiple objectives which are essential for strategic differentiation leads to a development of the four design principles (i.e., flexibility, repair, internal transparency, and global transparency), and then working together as an enabling control. We also find that the enabling control is positively associated with the organization’s adaptable capability.