Melco Journal of Management Accounting Research
Online ISSN : 2189-2776
Print ISSN : 1882-7225
ISSN-L : 1882-7225
abstracts
Examination of Sales Promotional Techniques in the Retail Industry:
Analysis of Point Programs and Discount Sales
Akimichi Aoki, Ikuko Sasaki
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2012 Volume 5 Issue 2 Pages 73-74

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