The Discursive Production Process in the Newspaper Industry and Opportunities for Jornalists

Abstract

The purposes of this paper are to examine the discursive production process of the press by Stuart Hall's'encoding /decoding'model, and to exmine the opportunities for workers in the mass media referring to Michio Inaba's studies in mass communication industries. Every media-worker has the ability to express theirself, but it seems to be suppressed at present. To break the status quo, and to give full play to their ability, they must change their viewpoint. This paper aims to help media-workers recognize and realize their opportunities.