Abstract
Despite recent studies on Japanese popular culture focusing on the representation of "orientalism" and/or nationalism, neo-colonialism and the subject of "orientalism" in the global era have not been sufficiently clarified. By referring to postcolonial theories, this paper reveals the inherent "orientalism" in publications targeted at women (aged 20-35), which featured East Asian cities for tourism from the late 90s. The "orientalism" discussed in this treatise has triple aspects as follows: the closeness to Asia, the admiration for the West, and the internalization of Westerners' eyes on Asia. At the same time, note that the consurmer culture of globalization makes the border meaningless.
